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Communications department highlights post-bond outreach, digital growth and ParentSquare adoption
Summary
Mesquite ISD's communications department presented a year-in-review that credited the team with supporting a successful $600 million bond campaign, reported strong social and digital advertising metrics, described a 99% ParentSquare contact rate and plans to expand recruitment and recognition efforts.
The Mesquite ISD communications department delivered an effectiveness report to the Board of Trustees on Feb. 11 highlighting the unit's role in district outreach, marketing and enrollment efforts.
Presenter Miss Smith said the department helped guide a $600 million bond campaign that won 63% voter approval in May 2025 and described four strategic goals: increase community awareness, maintain a high-quality district brand, create a culture of celebration,…
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