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Shenandoah tourism office reports record hotel tax collections after post‑pandemic rebound
Summary
The city's tourism office told council it achieved a second consecutive year of record performance driven by marketing and new data intelligence tools, reporting nearly $2.15 million in hotel collections and 1,402 total hotel rooms across 13 properties; staff said they will build an economic‑impact calculator to quantify resident benefits.
Miss Demena, presenting the Convention and Visitors Bureau annual report, told the Shenandoah City Council on Feb. 12 that the office recorded a “second consecutive year of all‑time historic high performance measures,” with marketing and new data dashboards credited for the gains.
The presentation, which staff said was prepared with data from Tourism Economics (part of Oxford Economics) and benchmarked against Dean Runyon industry estimates, showed roughly $2,150,000 in hotel collections for the fiscal year and 1,402 hotel rooms across 13 properties in Shenandoah. Demena said those room totals span small economy…
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