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San Ramon launches strategic communications roadmap; council, residents push for app, town halls and better website
Summary
City staff unveiled a new communications program and roadmap to a strategic communications plan; council members and residents urged a mobile app, clearer agenda access, more town halls and proactive work to combat misinformation as staff plans a FY27 budget request and vendor search for CRM tools.
San Ramon introduced a citywide communications program and a roadmap for a strategic communications plan during the Feb. 10 City Council meeting, with staff seeking council input on priorities such as a website revamp, mobile alerts and stronger public engagement.
Simone, the city—s newly promoted communications manager, outlined the program—————s scope, saying the city historically used a decentralized model in which each department handled its own outreach. Simone described existing tools (a quarterly rec guide, an Encore newsletter for seniors, a city report mailed to households) and ——————————web "deep dive" pages for long-running topics such as Measure N funding. She said the plan will define purpose, audiences, priority topics, roles, channels, timeline and performance measures and that staff hopes to bring a draft back for council review tied to fiscal year 2027 budgeting.
The presentation prompted detailed questions from council members about audience segmentation, staffing and timing. "One of the first…
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