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Board of Regents workshop urges simpler language, fewer acronyms in higher‑education messaging
Summary
At a communications workshop hosted by the Louisiana Board of Regents, staff and board members learned techniques to avoid jargon, explain complex programs to nonexperts and practice 30‑second elevator pitches; presenters used real‑world miscommunication examples to show the stakes of unclear messaging.
The Louisiana Board of Regents held a communications workshop focused on making technical higher‑education language clear and accessible, the presenter said. Staff and board members spent the session learning how to ‘‘kill the jargon,’’ lead with a single point and tailor messages for audiences ranging from policymakers to a 10‑year‑old.
The session opened with an exercise on the ‘‘curse of knowledge,’’ a concept introduced by Elizabeth Newton, to demonstrate that experts often overestimate how much others understand. The presenter led an in‑room tapping demo and said the original study produced very low correct‑guess rates, underscoring the gap between expert and public understanding.
Workshop leaders used…
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