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District communications cites rising digital engagement, pushes community engagement initiative
Summary
District communications coordinator Angel Mead reported sharp increases in website, photo library and social‑media views, described ParentSquare and FinalSight rollouts, and outlined participation in the statewide Community Engagement Initiative with Hofer and Nicolette as primary sites.
Angel Mead, Banning Unified’s district communications coordinator, told trustees on Jan. 14 that the district’s communications overhaul is producing significantly higher engagement and is being used to support parent participation and district events.
Mead said the district photo library has had about 500,000 views, the district website saw roughly 45,000 visits in an earlier November sample and 88,000 more recently, and district social accounts collectively have registered about 1,000,000 views. ParentSquare has about 5,500 parent/guardian users and about 6,700 staff accounts, Mead said; FinalSight is the district’s new website provider.
Mead described a shift from one‑way information sharing to “active engagement,” driven by metrics and by the California Statewide System of Supports’ Community Engagement Initiative (CEI). Hofer Elementary was selected as the district’s primary CEI school and Nicolette Middle School as the secondary site; the two‑year program trains district teams on structured, RPIE‑based (research, planning, implementation, evaluation) engagement. Planned events tied to the initiative include Litapalooza on March 4 and a back‑to‑school celebration on Aug. 1.
Board members praised Mead’s outreach work and noted the district’s expanded ability to translate materials and provide ADA accessibility on the new site. The presentation was informational; no board action was required.
