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'Who Is Moab' video series unveiled; board to consider paid promotion of trailers and b-roll
Moab Tourism Advisory Board · February 10, 2026
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Summary
Staff previewed a new four-part 'Who is Moab' video series and accompanying b-roll; board members praised production quality and directed staff to return next month with a proposed action item and budget to use the videos in paid media and share select b-roll in a media library for local businesses.
The advisory board viewed a trailer for the 'Who is Moab' video series (four short features of roughly 3–4 minutes each) and discussed how to use the material in organic and paid media. Staff emphasized they will retain ownership of interview segments while…
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