'Who Is Moab' video series unveiled; board to consider paid promotion of trailers and b-roll

Summary

Staff previewed a new four-part 'Who is Moab' video series and accompanying b-roll; board members praised production quality and directed staff to return next month with a proposed action item and budget to use the videos in paid media and share select b-roll in a media library for local businesses.

The advisory board viewed a trailer for the 'Who is Moab' video series (four short features of roughly 3–4 minutes each) and discussed how to use the material in organic and paid media. Staff emphasized they will retain ownership of interview segments while offering some b-roll and landscape shots to a shared media library so local businesses can use them in marketing.

Board members praised the storytelling and suggested staff work with the paid-media lead (Matt) to determine whether the videos should be promoted with a media buy, recommending staff bring a specific action item and budget to the next meeting. Members also raised guardrails about how assets are used, urging sensitivity to trail stewardship and realistic portrayals of responsible recreation in any widely circulated clips.

Staff said they will provide the finished videos and b-roll, propose a promotion plan and any requested budget, and return to the board next month with an action item for a vote on paid promotion and distribution permissions for local businesses.