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Board denies proposal for cantilevered digital billboard on Capitol Drive after neighbors and DCD raise precedent and light‑pollution concerns
Summary
Lamar Central Outdoor’s request to install a 45‑foot, changeable‑message billboard mounted and cantilevered from the rear of a Capitol Drive building was denied after staff and aldermanic opposition, which said the sign would be inconsistent with the comprehensive plan and visible to a nearby residential district.
The Board of Zoning Appeals denied a request from Lamar Central Outdoor and the building owner to install an off‑premise, automatically changeable message billboard at 6114 West Capitol Drive.
City of Milwaukee staff from Department of City Development recommended against the request, citing the height (proposed 45 feet above grade), the sign’s visibility to a residential zoning…
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