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Coppell council gives staff direction to develop digital gateway sign options for Old Town
Summary
Staff proposed a two-sided $75,000 perpendicular monument digital sign on city property and a $50,000 single-sided silo-mounted alternative on Old Town POA property; council asked staff to return with A/B vertical/horizontal mock-ups, cost/resolution options and a POA discussion.
City staff asked Coppell council for guidance Feb. 7 on installing digital gateway signage to market Old Town events and provide emergency notifications.
Pat, a staff presenter, outlined two options: a two-sided, perpendicular monument sign on city property near the intersection of South Coppell Road, Main Street and West Bethel Road and an alternate single-sided LED mounted on a grain silo owned by the Old Town property owners association (POA). Pat said the two-sided monument estimate is about $75,000 for the same resolution as the existing South BeltLine sign; the silo-mounted, single-sided option was estimated near $50,000 but would require POA permission and discussions about maintenance and programming control.
On safety and visibility, staff said the monument sign would be set back roughly 10 feet from the stop bar to preserve sight lines while maximizing visibility for east–west Bethel Road traffic. Staff also described pixel pitch and resolution tradeoffs: the current BeltLine sign uses an 8‑millimeter pixel pitch and reducing to a 6‑millimeter pitch would raise cost by about 10 percent.
Council members discussed horizontal versus vertical orientation, pedestrian scale and aesthetics. Several members favored exploring a vertical option because of sight lines and marquee-style display needs for the arts center; others preferred the horizontal mock-up shown in the materials. Some members said they would like higher resolution than the BeltLine pilot and asked staff to return with mock-ups and cost comparisons for vertical and horizontal configurations at pedestrian scale.
The council signaled broad support to advance design work but did not authorize construction or a purchase. Staff was asked to prepare A/B design options, provide vertical mock-ups and return with more precise cost and maintenance details, and to initiate a conversation with the Old Town POA about the silo option and possible lease or content-sharing arrangements.
