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Committee draft would loosen ad rules, bar THC content claims and leave out‑of‑state ads largely outside state reach
Summary
A committee amendment raises the allowable under‑21 audience threshold for paid cannabis ads, removes preapproval of ads, bans advertising THC content, and leaves enforcement against out‑of‑state advertisers largely to other states, the Cannabis Control Board told lawmakers.
Legislative counsel Tucker Anderson told the Economic Development, Housing & General Affairs Committee that the draft amendment would relax some advertising restrictions for Vermont cannabis establishments while tightening others. "This amendment clarifies changes ... the cannabis establishment shall not place a paid advertisement in any third‑party media unless the licensee can show that not more than 30% of the audience is reasonably expected to be under 21," Anderson said, describing a rise from the current 15% threshold.
The amendment removes a…
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