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Milton equestrian committee previews marketing 'mind‑map,' tables formal goals for edits
Summary
At its Feb. 10 meeting the Milton Equestrian Committee reviewed a marketing 'mind‑map' presentation aimed at reinforcing the city's equestrian identity and agreed to circulate a revised draft and return to goals and objectives at the next meeting.
Greg Rathjen, the committee’s communications lead, presented a marketing "mind‑map" at the Feb. 10 Milton Equestrian Committee meeting that frames an "ideal Milton equestrian citizen" and lists branding elements ranging from signage to trail and parking considerations.
Greg said the map’s core message is that "Milton calls itself an equestrian community"…
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