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Middlesex County staff outline expansion plan for Ride On Demand microtransit pilot
Summary
County planners described the Ride On Demand microtransit pilotand plans to test a commingled fleet that would serve both on-demand microtransit and reservation-based paratransit. Staff cited ridership, equity metrics and a targeted Q4 commingling pilot.
Jessica Bridal (transcript also shows "Jessica Braggione"), senior program manager in the county program management office, told the Middlesex County Planning Board the Ride On Demand microtransit pilot has carried more than 90,000 completed rides since its February 2024 launch and has materially expanded access to jobs and essential services in the Greater New Brunswick area.
The pilot was launched after a 2023 Forward Together study done with Rutgers that the planning advisory board endorsed and the Board of County Commissioners adopted in 2023, staff said. Jessica said the study recommended a microtransit model focused on underserved and "transit desert" communities; county leaders and the city of New Brunswick were chosen as the initial mobility market area.
In presenting early results, staff cited…
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