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Lee County TDC: December bed-tax receipts surge; council hears Q4 visitation gains and discusses AI-driven marketing
Summary
At its Feb. 12 meeting the Lee County Tourist Development Council heard that December bed-tax (TDT) receipts were nearly $4.3 million — up about 19% year over year — and that Q4 visitation, room nights and direct spending rose. Staff and members also discussed how AI and changing traveler behavior are reshaping marketing and website strategy.
On Feb. 12 the Lee County Tourist Development Council heard a series of reports showing stronger-than-expected tourism results and debated how to adapt marketing to new technologies.
Executive Director Cameron reported that December bed-tax collections were "4 point almost $4,300,000," an increase of nearly 19% from the prior December, and that fiscal-year-to-date collections (October through December) totalled "almost 10,500,000," up about 21% year over year. Cameron said those figures reflect a strong start to the year but cautioned that growth in supply is constraining occupancy gains.
Joseph, presenting the quarter overview for October…
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