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C and F Bank pitches 'Williamsburg Way Home' partnership; asks city to consider $900,000 allotment
Summary
C and F Mortgage proposed a branded 'Williamsburg Way Home' partnership with the city and William & Mary that bundles marketing, education, lender credits and stacked down‑payment grants. CNF requested a $900,000 city allotment as part of a proposed $2.7 million effort; council asked staff for follow‑up information on fund management and metrics before any commitment.
C and F Mortgage representatives on Monday presented a branded homeownership initiative, "Williamsburg Way Home," and asked Williamsburg City Council to consider a $900,000 city allotment to seed a joint grant program aimed at first‑time buyers.
Natalie Zavania, chief business development and information officer for C and F Mortgage, told the council the proposal pairs a strategic communications campaign and an educational program with monetary assistance: "This proposal offers a strategic messaging campaign, an educational component, and a monetary homeownership grant proposal to support the city's affordable housing efforts," she said.
The proposal, developed with…
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