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Board of Regents official urges colleges to prepare communications 'bunker' and verify facts before wide release
Summary
In a Louisiana Board of Regents podcast recorded after a winter storm, Chris Yandell, associate commissioner for strategic communications, urged campuses to maintain living crisis plans, name a small decision team, verify facts before distribution and use templates and inter-system coordination to reduce rumor and maintain trust.
Chris Yandell, associate commissioner for strategic communications at the Louisiana Board of Regents, told a recorded podcast that colleges should plan for crises and centralize messaging to preserve trust. "We're all gonna have a crisis. It's not a matter of if, but when," Yandell said, urging campuses to prepare a small decision team or "bunker" made up of communications, leadership, public safety, facilities and academic officers.
Yandell described the difference between risk — predictable events such as hurricanes — and crisis events like an active shooter, and said institutions should plan for both. He recommended that initial communications follow journalistic standards (who, what, when, where, why and how) and that teams verify core facts before issuing broad…
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