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Saint Helena planning commission approves major sign permit for Royal We Wines at 929 Main Street

City of Saint Helena Planning Commission · January 21, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Planning Commission approved a major sign permit legalizing two wall signs for Royal We Wines at 929 Main Street, finding the project exempt from CEQA. Commissioners questioned precedent and nonconforming nearby signs but voted to accept staff findings.

The Saint Helena Planning Commission on Jan. 20 voted to approve a major sign permit for Royal We Wines at 929 Main Street, legalizing two wall-mounted signs a business had already installed in part.

Staff described the primary sign as a non-illuminated set of individual aluminum letters measuring about 48.5 square feet and 25.9 feet long, mounted 12 feet above grade, and a secondary multi-panel sign of roughly 30.45 square feet mounted at about 7.5 feet. Because the total area exceeded objective standards in the municipal code (Saint Helena Municipal Code chapter 17.27), the application required discretionary…

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