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Visit Greater Palm Springs Presents Record Visitor Metrics, New 10‑Year Stewardship Plan
Summary
Visit Greater Palm Springs reported 2025 tourism metrics and Palm Desert‑specific visitor spending, outlined a new 10‑year stewardship and nine city master‑plans effort funded by the organization, and described marketing initiatives — including new air service, convention sales gains and targeted campaigns for off‑peak demand.
Visit Greater Palm Springs presented its 2025 results and 2026 objectives to the Palm Desert City Council on Feb. 12, highlighting valley‑wide visitation and local economic contributions and describing upcoming marketing and planning efforts.
Scott White summarized annual economic estimates derived from Tourism Economics (an Oxford Economics company) and the destination‑marketing organization’s research: Visit Greater Palm Springs presented figures for the Coachella Valley of 14.5 million visitors in 2025, estimated state and local tax contributions of about $897 million, and employment supported of approximately 51,000 jobs. White said…
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