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University advances strategic enrollment review; plans cross‑campus leader, unified admissions work
Summary
Provost Ritter and Ryan Schmiesing updated Regents on a systemwide enrollment review that began in June 2025 and proposed hiring a leader for strategic enrollment, evaluating a unified admissions platform and academic calendar, and launching an online hub to boost access and completion.
Provost Ben Ritter and Ryan Schmiesing, vice president for strategic initiatives, briefed Regents on the university's systemwide enrollment review, which began in June 2025 and included campus visits, data analysis and initial recommendations finalized in January.
Schmiesing said the university will search for a leader to coordinate strategic enrollment management across all five campuses, with the position expected to be filled midyear. The initiative aims to integrate platforms and processes, reduce friction for students, and align enrollment goals across campuses.
Near-term work includes assessing current tools and processes, evaluating a standardized undergraduate application platform and internal transfer processes, and improving financial-aid communications. Schmiesing also said the university will assess a unified academic calendar and develop an enrollment marketing strategy to raise the institution's profile and coordinate campus messaging.
Provost Ritter highlighted an emphasis on reengaging students who have stopped out — many with 45 to 75 credits — and said pilots to reengage former students are underway. The committee heard that a coordinated online hub would help market existing courses and identify gaps, while a cross-campus student-success technology stack would support referral tracking and case management to improve retention and completion.
Regents and administrators acknowledged the significant technology and integration work required to make these changes effective, and the provost said more details and a strategic plan would return to the board in April.
