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Staff briefs commission on proposed Mission Street PBID and seeks small-business input
Summary
City staff updated the commission on a proposed Mission Street property-based business improvement district (PBID), explained formation steps, a $90,000 consultant appropriation, possible boundaries from Vista Grande to Sickles and a hoped-for $200,000 minimum annual assessment pool, and requested commission outreach to property owners.
City staff provided the Daly City Small Business Commission with a formation-stage update on a proposed Property-Based Business Improvement District (PBID) for the Mission Street corridor on Feb. 12.
Staff recapped 2025 feasibility and orientation work, described a steering committee made up of property and business owners that is shaping boundaries and service priorities, and said the city aims to petition for formal formation by June and then place the measure on a ballot. "We did the feasibility and orientation during 2025... work is underway for developing a draft management district plan for stakeholder review," staff told the commission.
Staff described the tentative district geography as Mission Street from Vista Grande (near Tri Counties) down to Sickles, with a mix of parcels including large buildings and parking lots under consideration for different assessment scenarios. The city has appropriated $90,000 for PBID consultants to complete outreach and draft the management plan, staff said. The presentation included a minimum-target assessment pool of about $200,000 per year, which staff said would be pooled and spent according to priorities set by the district advisory board, including examples such as power washing, graffiti abatement and homelessness-related abatement services.
Commissioners discussed boundary alternatives and the importance of property-owner recruitment for steering-committee membership; staff said there is no cap on steering-committee membership and encouraged commissioners to help contact owners inside the proposed lines. Staff framed the proposal as exploratory: "No final decisions have been made regarding district formation or boundaries or assessments yet," the report said, and emphasized ongoing outreach to build consensus and ensure legal defensibility of assessment formulas.
Staff said city-owned parcels inside the district would also be assessed and that assessment scenarios are being modeled to be legally defensible. The commission did not take a formal vote on the PBID at this meeting; staff asked the commission to provide feedback and assistance with stakeholder outreach ahead of the petition stage.
