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Consultant proposes 'Diverse voices, endless choices' campaign as LRSD seeks to boost enrollment and unify messaging
Summary
A consultant’s audit and focus groups recommended a unified communications foundation for Little Rock School District, a tagline of “Diverse voices, endless choices,” school-level communications captains, a centralized asset library and data-driven metrics to support recruitment and 'win-back' campaigns; the board asked for a crisis communications addendum and for materials on election/outreach.
A consultant contracted by the Little Rock School District presented a strategic communications and marketing plan on Feb. 12 that aims to position the district as a 'district of choice' by strengthening brand consistency, training school communications captains, and building measurable communications practices.
Kristin Nicholson (MHP) summarized research from five focus groups and interviews that found a consistent theme: LRSD’s strength…
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