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Panelists recommend events, beautification and grants to turn visitors into customers in Auburn
Summary
Business leaders and city officials at an Auburn town hall proposed boosting 'dwell time' through beautification, event coordination and targeted marketing; they also outlined grant support and code approaches to address vacant storefronts.
A panel of city staff and business leaders used a community town hall to lay out practical steps they say could bring more visitor dollars into Auburn’s downtown and Old Town areas.
Panelists urged tactics to increase "dwell time"—getting visitors to stay after a meal or event so they shop local. "We're trying to make an experience ... we want someone to come in and have that meal and then maybe go shopping," said a local business leader during the discussion. Panel members recommended coordinated promotion of events, improved…
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