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Consultant reports favorable polling for parcel-tax replacement; wording and price point matter
Summary
Dale Scott & Company presented a 409‑respondent survey showing 64–67% early support for a parcel-tax ballot measure that rose to the low-to-high 70s after explanatory language; support fell for amounts above about $100 per $100,000. The consultant recommended including language that funds 'cannot be taken by the state or federal government.'
Dale Scott of Dale Scott & Company presented the results of a registered‑voter survey (409 respondents, roughly ±5% margin of error) testing ballot language and tax amounts for a possible parcel‑tax replacement or increase.
Key findings reported: initial, unaided support (yes + lean yes) ranged about 64–67% depending on the wording presented. When respondents heard brief explanatory language emphasizing that funds would stay in the district and could not be taken by state or federal government, support rose to the low‑to‑high 70s (reporter and presenter split samples produced slightly different…
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