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Palm Desert highlights arts tourism after $25,000 sponsorship of California Desert Plein Air Festival
Summary
Palm Desert served as the title sponsor of the 2025 California Desert Plein Air Festival, city staff and event partners said, reporting roughly 175 visiting artists, over 200 artist submissions and ticketing-derived attendance figures; staff offered to deliver full financials to the council and confirmed plans to hold the festival again in 2026.
Palm Desert officials reviewed the city s role as title sponsor of the 2025 California Desert Plein Air Festival during a study session Aug. 28.
Paulina Larson of Palm Springs Life, the festival s marketing partner, told the council that the California Desert Plein Air Association owns and produces the event and that Palm Desert supported the festival as its title sponsor. Larson said the festival drew about 175 artists to the Coachella Valley for multiple paint-outs and a three-week exhibit and attracted substantial interest from the artist community.
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