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Emery County travel staff warns marketing budget tight after new TRT rules; events estimated to have generated about $1.9 million
Summary
Travel office staff told the Emery County Travel Bureau on Feb. 10 that state changes to TRT spending rules and lower TRT receipts will constrain county marketing (approx. $31,000 this year) even as staff estimated supported events generated roughly $1.9 million in visitor spending.
Travel office staff briefed the Emery County Travel Bureau on Feb. 10 about how recent state legislation and local revenue trends will affect the county’s transient room tax (TRT) spending and county marketing.
The presentation, given by travel staff (Speaker 2), explained that the travel office functions as the county’s destination marketing organization and that recent statute changes created revenue tiers that change the required split of TRT spending for counties of Emery’s size. According to staff, Emery’s tier requires roughly 23 percent of the county TRT to be used on establishing and promoting (marketing) and 77 percent on projects.
Staff said the county’s dedicated county marketing budget for 2026 is about $31,000 and that…
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