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Plan Commission backs larger storefront signs at East Town Mall, sends PUD change to City Council
Summary
The Green Bay Plan Commission approved an amendment to the East Town Mall planned unit development to allow larger wall signs for the main mall structure and referred the draft PUD amendment to City Council for final action on Dec. 16.
The Green Bay Plan Commission on Dec. 8 approved a proposed amendment to the planned unit development (PUD) covering East Town Mall that would allow larger wall signage for the main mall structure and sent the item to the City Council for final action on Dec. 16.
City staff told commissioners the amendment responds to tenant needs for visibility from East Mason Street. "We are recommending approval of this request subject to the draft PUD that was attached in your packet," staff said, explaining the mall wall is set back more than 500 feet from the public right-of-way and that frontage and in-lot parking reduce sight lines for the main building.
Under the draft amendment staff described to the commission, any single wall sign on the main mall structure could be up to 200 square feet, with a cap on the total wall signage allowed per building. Staff gave a hypothetical example: a two-tenant Shopko conversion would be capped at 400 square feet total; a four-tenant configuration would have to be configured to remain under a referenced 640-square-foot maximum. The proposal would add a subsection to the PUD specifically addressing the main mall structure; existing PUD regulations cited in the packet include section 3.e.1.b on wall-sign limits.
No members of the public spoke during the hearing. Commissioners noted the proposed caps are similar to the city's C-3 shopping-center standards and moved to approve the amendment as recommended. The motion (recorded in the meeting as moved by Commissioner Mitsubishi and seconded by Commissioner Obaso) passed on a voice vote and will be considered by the City Council on Dec. 16.
The commission packet includes the draft PUD language and the city’s signage regulations; staff advised the draft will control how many and how large signs may be placed on individual building frontages if the council adopts the amendment.
Next steps: City Council review and final action on the draft PUD amendment is scheduled for the Dec. 16 council meeting.
