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Mountlake Terrace consultants propose brand centered on 'people and nature' after community feedback
Summary
Consultants presented two refined directions — a human‑centered approach and an outdoors/nature approach — and will return in March with two cohesive brand systems and implementation guidance that staff said will feed into future budgets for signage, wayfinding and marketing.
Consultants from Altogether told the Mountlake Terrace City Council on Feb. 2 that the city’s branding project should emphasize residents and natural amenities, and proposed two campaign directions intended to guide future signage, public art and promotion.
The city’s communications and economic development staff introduced the update, saying the project’s discovery phase included 16 stakeholder conversations and more than 300 survey responses. Rachel Oziz, co‑founder of Altogether, said the team heard consistent strengths — "light‑rail access, the parks and natural amenities, proximity to Seattle" — and recurring concerns about "loss of affordability" and "overdevelopment." The consultants said they will present two refined brand systems in March and develop wayfinding and placemaking recommendations for future implementation.
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