Cedar City Planning Commission recommends continuing Main Street through Old Highway 91, 3–2

On May 20, 2025, the Cedar City Planning Commission voted 3–2 to forward a positive recommendation to the City Council to continue (and effectively rename) a segment currently signed Old Highway 91 as Main Street through the developing commercial area toward Tipple/Temple Road.

Dan Roberts, who identified himself as representing Coldwell Banker, presented the proposal, saying, “we're proposing to change the name from Old Highway 91 to South Main Street,” and argued the change would make addresses easier to find and better support marketing for the large commercial and mixed-use projects planned along the corridor.

Commissioners and staff questioned how the change would work in practice. A staff member noted, “It is a state road, but by agreement, we maintain it,” and advised the commission that the city should verify with the Utah Department of Transportation before pursuing a final renaming. Planning members also raised traffic-flow concerns: as mapped today, remaining on Main Street at the interchange requires a deliberate turn, which could confuse drivers if the name were extended without clear signage or an alternative naming strategy.

The commission discussed alternatives including continuing Main Street, naming the corridor South Main, or choosing a unique boulevard or destination name to aid marketing of the large, planned commercial parcels (speakers referenced roughly 60-acre parcels and a master-planned corridor with significant frontage). Several members urged the proponent to consider a name that would create a distinct identity for the area rather than simply extending 'Main Street.'

Commissioner (speaker 2) made a motion to recommend treating the corridor as a continuation of Main Street; Commissioner (speaker 9) seconded. The motion passed by a 3–2 vote. Chair noted, “This is just an item seeking recommendation,” and confirmed that the positive recommendation will be forwarded to the City Council for final action. Commissioners asked staff to verify any state-level constraints before the item goes to council.

Next steps: the positive recommendation moves to the City Council. The commission and staff said they will check whether UDOT or state rules constrain renaming a state route and encouraged public outreach and marketing discussion so a name adopted by the council fits both wayfinding and long-term branding goals.