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Board hires Madden Media, approves Real Creative video vendor and backs Utah Office of Tourism co‑op application
Summary
The board approved a contract with Madden Media (onboarding) and selected Real Creative for a social/video content contract; it also voted to recommend applying for a Utah Office of Tourism international opt‑in co‑op and authorized up to $40,000 in local match/support.
During the meeting the board moved forward on a package of marketing and content decisions intended to respond to falling transient room tax receipts and a new marketing strategy.
Madden Media Madden Media senior strategist Leslie Roball introduced her team's approach and timeline for the newly awarded destination marketing contract. Roball said Madden will work with staff and a marketing committee to define key business objectives (KBOs), set KPIs (impressions, room nights) and produce creative for a phased campaign. She recommended a…
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