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Grand County raises transient room tax to 4.5% and approves up to $2.5M tourism media plan
Summary
The Grand County Commission on May 6 adopted an ordinance to raise the transient room tax to 4.5% to remain eligible for a new state outdoor recreation mitigation grant program and unanimously approved expanding the county’s tourism media plan to a cap of $2.5 million, plus provisional approval for a media contract pending legal sign‑off.
The Grand County Commission voted unanimously May 6 to increase the county’s transient room tax to 4.5% and to authorize creation of an expanded tourism media plan with a spending cap of $2.5 million.
Commissioners said raising the tax is required to make the county eligible for a new state outdoor recreation mitigation grant created by recent legislation. Staff told the board the change could yield an additional $400,000–$500,000 in TRT revenue in a strong year; implementation timing depends on State Tax Commission notification and may take effect Oct. 1 rather than July 1.
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