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Board advances media/branding RFPs and sets timeline to align next agency contract with cooperative grant

Moab Tourism Advisory Board · April 8, 2025
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Summary

The board reviewed RFPs for a media agency, PR firm and branding agency, emphasized experience in outdoor/adventure markets and coop grant knowledge, and voted to set a March 30, 2026 target for the next RFP so the contract will align with coop grant cycles beginning August 2026.

Staff briefed the board on three active procurements: a media agency RFP for paid media planning and buying, a public relations (PR) firm RFP, and a branding agency RFP. The proposed selection criteria allocate points to completeness, staff qualifications, demonstrated marketing and media‑buying experience, knowledge of Moab as a…

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