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Board advances media/branding RFPs and sets timeline to align next agency contract with cooperative grant
Summary
The board reviewed RFPs for a media agency, PR firm and branding agency, emphasized experience in outdoor/adventure markets and coop grant knowledge, and voted to set a March 30, 2026 target for the next RFP so the contract will align with coop grant cycles beginning August 2026.
Staff briefed the board on three active procurements: a media agency RFP for paid media planning and buying, a public relations (PR) firm RFP, and a branding agency RFP. The proposed selection criteria allocate points to completeness, staff qualifications, demonstrated marketing and media‑buying experience, knowledge of Moab as a destination, and cost.
Board members emphasized the need for agencies that understand Moab's distinct outdoor and recreation assets and that can help secure cooperative (coop) grant funding. One member urged weighting strategy, planning and media buying experience heavily so the winning agency can help the MOT apply for and manage coop grants (the coop grant total noted in discussion was approximately $420,000).
The board voted to align the next agency contract with coop grant timelines and to target issuance of the 2026 RFP so a new contract can start in August 2026, avoiding a gap that would complicate coop administration. The branding RFP was also approved for release with instructions that proposals demonstrate how agencies will develop a welcoming message and local stakeholder outreach.
Outcome: direction to proceed with RFPs, emphasis on agency experience with outdoor/destination markets and cooperative grants, and adoption of a timeline to issue the 2026–27 RFP in time to start an agency contract in August 2026.
