Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Advisory board approves $100,000 digital blitz for spring–summer campaign
Summary
The board voted unanimously to spend $100,000 pre‑authorized by the commission on a digital‑first spring/summer campaign, prioritizing online channels to produce rapid results and allow quick pivots based on performance.
A motion to spend the pre‑authorized $100,000 on a digital spring/summer campaign passed unanimously at the April 8 meeting after a presentation of creative and audience targets.
An unidentified board member who moved the motion argued for digital as the fastest channel to produce measurable results: "I would throw a hundred thousand into digital right now because it'll produce a faster…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
