Board tasks staff with RFPs for PR and branding and approves name change to 'Moab Office of Tourism'
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Summary
The advisory board directed staff to prepare draft RFPs for a public relations firm and for a rebranding effort (drafts due in advance of upcoming meetings) and voted to rename the tourism office the 'Moab Office of Tourism.'
The board voted to request draft RFPs: one for a public relations firm (with scope examples such as media placements, influencer outreach and lead generation for FAM trips) and another for a branding/rebranding effort. Staff were asked to circulate the PR RFP draft 10 days before the next meeting and the branding RFP draft 10 days before the April meeting to allow board review and scoring.
Members debated scope — whether FAM (familiarization) trips should remain staff-run while PR firms generate leads — and emphasized budgeting and committee scoring for procurement. The motions to draft the RFPs passed unanimously.
Separately, the board approved a motion to rename the tourism office the "Moab Office of Tourism." The motion was made during the branding discussion and passed unanimously; several members discussed acronym choices and preserving prior branding work before implementing a full rebrand.
