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Advisory board orders new 'welcoming' billboard mockups, asks for revisions five days before next meeting
Grand County Travel Council Advisory Board · February 14, 2025
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Summary
The board directed staff and Love Communications to produce revised billboard visuals emphasizing welcoming messaging and multiple activity segments, and required the next round of mockups five days before the next TCAT meeting; the motion passed unanimously.
Board members reviewed proposed billboard creatives and found several visuals outdated or not reflective of the desired "welcoming" message. Members urged inclusion of multiple activity types (mountain biking, UTV/OHV, rafting, family imagery) rather than a single seasonal shot;…
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