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Advisory board orders new 'welcoming' billboard mockups, asks for revisions five days before next meeting
Summary
The board directed staff and Love Communications to produce revised billboard visuals emphasizing welcoming messaging and multiple activity segments, and required the next round of mockups five days before the next TCAT meeting; the motion passed unanimously.
Board members reviewed proposed billboard creatives and found several visuals outdated or not reflective of the desired "welcoming" message. Members urged inclusion of multiple activity types (mountain biking, UTV/OHV, rafting, family imagery) rather than a single seasonal shot; Ashley Cornblatt said "modern and current, legit photos is super important."
Wendell Williams (leading the discussion) moved that Ben's office work with Love Communications to produce new mockups that reflect different activity segments and welcoming messaging, to be delivered five days before the next TCAT meeting. The motion was seconded and approved unanimously. Staff also noted Resolution 3406, which requires welcoming messaging with responsible recreation called out as a secondary element, has been communicated to Love Communications and will be used as a standard for incoming creative.
Board members discussed temporary fixes to meet a 60‑day deadline (take down existing boards and run temporary creative) versus producing higher-quality visuals. Staff will collect feedback and return with revised mockups and recommended implementation timing.
