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Discover Moab reports Travelzoo advertorial, social-media growth and Simpleview website rebuild on track
Summary
Staff reported a Travelzoo advertorial buy (1.5 million guaranteed reach) tied to a Contour Airlines opportunity, described pixel tracking and steady organic social growth (76,000 Facebook followers, 15,500 Instagram), and outlined a Simpleview website migration slated to launch in June.
Staff updated the travel advisory board on current marketing and digital projects, including a Travelzoo advertorial connected to a Contour Airlines partnership, faster-growing organic social channels and a planned Simpleview website migration.
Mick Salata said the Travelzoo advertorial is live through an airport–airline marketing allocation (Contour Air) and that the campaign guarantees a reach of 1.5 million; staff will report metrics after the campaign completes and are using a tracking pixel to connect ad impressions to subsequent website bookings. "A pixel is something that people put on the back end of their website, and we can start to link web traffic… so if we display an…
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