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Palm Desert approves citywide wayfinding plan, asks staff to revisit Civic Center name
Summary
The City Council approved a final citywide wayfinding master plan on Jan. 22 and unanimously directed staff to return with naming options for the Civic Center campus, including potential branding for San Pablo, while keeping sign counts restrained to preserve visual character.
The Palm Desert City Council approved a final citywide wayfinding master plan on Jan. 22, while voting to revisit the naming convention for the Civic Center campus and ask staff to explore rebranding options.
Public works staff told the council the plan standardizes destination names and reduces redundant signage to improve legibility and visitor wayfinding. "As the plan reaches its final stages...the only minor revision since then is enlarging the logo and then repositioning it from the bottom left corner to the top right corner," said Chris Gary of the Public Works Department, who presented the plan and noted the system would consolidate multiple destinations into a clear hierarchy.
The plan calls for 51 destination signs across the city, treats El Paseo as a primary destination with fewer signs along the corridor, and recommends identifying the Civic Center as a single campus destination (rather than listing every facility on corridor-level signs) and relying on internal campus wayfinding once visitors arrive. Gary said the approach balances sign frequency and clarity and will allow staff to monitor and refine the system after installation.
Council members pressed staff on whether the Civic Center label adequately directs visitors to on-campus amenities such as the library, aquatic center and fields. "Civic Center doesn't say library. It doesn't say pool. It doesn't say baseball fields and pickleball," said Council member Harnick, urging a rebrand or succinct name that communicates the campus's range of uses.
Several council members also suggested the plan consider adding neighborhood or place names; Council member Harnick and Council member Quintanilla specifically asked staff to evaluate signage for San Pablo as a local destination. Staff agreed to reconvene the active-transportation subcommittee and return with naming options and placement suggestions.
The council unanimously approved the wayfinding plan, with the motion to approve carrying 5–0, while directing staff to revisit and report back on Civic Center naming and potential inclusion of San Pablo on signs. Next steps include subcommittee work on naming options and a return to the council with recommendations for final sign content and an implementation timeline.
