Northridge High students pitch Les Schwab ad campaign in class project

Students at Northridge High School presented profession-based advertising projects on campus in a classroom event partnered with Les Schwab. An announcer introduced the activity and said students would pitch projects and a winner would be chosen; the winning ad will be displayed on the school's video board during the football season to promote the Les Schwab Lehi location.

Multiple students described working on the campaign for about a week and said the experience felt like real-world practice that made them more serious and less nervous about presenting. One student said it was their first time doing a campaign for a real business and that it gave them a sense of what it is like to work for a company.

A speaker praised the students' creativity and the time they devoted to highlighting Les Schwab's customer service, adding that the project aims to build students' confidence and planning skills for future careers. The session concluded with an invitation for other local businesses to partner with Northridge High School on similar projects.