Dallas city manager unveils "Spend It in Dallas" campaign to boost local spending

Kimberly Beiser Tolbert, the City of Dallas city manager, announced the "Spend It in Dallas" campaign in a city statement, urging residents, business owners and visitors to prioritize local purchases to help "grow our neighborhoods" and "strengthen small businesses."

"By investing your dollars here in Dallas, you're helping to grow our neighborhoods, strengthen small businesses, and create opportunities that benefit every corner of our city," Tolbert said. She described the initiative as a way to celebrate what makes Dallas "vibrant, innovative, and uniquely our own."

Tolbert framed the campaign as building on the city's existing tourism and visitor economy. "Dallas is one of the fastest growing urban economies in the nation," she said, and added that "tourism and visitor spending already contribute billions of dollars each year, supporting thousands of jobs." The announcement did not specify the exact dollar amounts or job counts cited.

The campaign highlights routine consumer choices as economic drivers, noting that "every meal at a local restaurant, every ticket to a Dallas attraction, and every purchase from a neighborhood shop is an investment in Dallas's future," Tolbert said. She invited the public to "join us in showing the world why Dallas is not just the place to visit, but the best place to live, work, thrive, and shop."

Tolbert directed listeners to the campaign website, spenditindallas.com, for more information and closed the statement with the slogan, "Let's spend it in Dallas." The announcement was presented as a public outreach and promotional effort; no new funding, ordinance, or formal city action was described.