Acting Port Director lays out 2026–2030 strategic plan, highlights Super Bowl readiness
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Summary
Acting Executive Director Michael Martin presented a five-year strategic plan emphasizing partnership, resilience, and revenue generation while praising staff response during the Super Bowl and announcing operational pilots such as an overnight cleaning crew.
Michael Martin, acting executive director of the Port of San Francisco, presented the port’s draft strategic plan for 2026–2030 and used his monthly report to highlight recent operational successes. Martin said the port served as a backdrop for multiple public and private Super Bowl events and that weeks of coordination with city agencies, tenants and event organizers enabled safe operations and smooth visitor movement. "It was truly a collaborative effort across the city," Martin said, thanking maintenance, maritime, security, engineering and real estate teams for their work.
Martin described the strategic-plan framework as built around an unchanged mission and a concise vision: manage the waterfront as the gateway to a world-class city and deliver vibrant, diverse waterfront experiences that enrich the city and San Francisco Bay. He outlined seven goal areas—exceptional service; economic growth; evolve (enhance waterfront experience); resilience; sustainability; equity; and public engagement—and said staff will post the full plan for public review and advisory-group feedback.
On operations, Martin highlighted a new overnight cleaning crew pilot that debuted during last week’s Super Bowl activations. The overnight crew allowed daytime teams to focus on hotspots and helped keep sidewalks and open spaces cleaner during a high-traffic weekend. "It was just so gratifying to see the results," he said, adding special thanks to the maintenance division.
Martin and commissioners tied the strategic plan to the port’s capital and resilience priorities. He noted existing constraints and said the plan is intended to guide partnerships, capital spending and outreach to maximize returns across the port’s mixed uses—maritime, recreation and real estate. Commissioners praised staff performance and urged that the plan be operationalized with measurable milestones tied to the forthcoming budget discussions. The commission did not take formal action on the strategic plan at this meeting; staff said they will post the document publicly and return with implementation details.