Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Board hears 'We Are D11' campaign presentation; district affirms support for students to attend nationals
Summary
Board heard a presentation on the student‑centered 'We Are D11' marketing campaign by Dr. Jessica Wise and was told the district will pay for students to attend national Thespian events; the presentation described strategy, partner firm, targeting, and early performance metrics.
The Board of Education received a program spotlight on Jan. 7 for the district’s new student‑centered branding and engagement effort, 'We Are D11.' Dr. Jessica Wise, introduced by Superintendent Gall as the executive director of engagement, described the two‑pronged campaign: targeted digital marketing and an organic social media movement that elevates student voices.
Dr. Wise said the district contracted a Halifax, Canada‑based firm, We Ask Them, to help develop the campaign and that the district’s approach emphasizes short…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
