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Visit Florida: 2025 visitation exceeded 2024 as preliminary data show continued industry strength

Governor's Office / Monroe County event · February 17, 2026

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Summary

Visit Florida officials said preliminary 2025 visitation exceeded 2024 and presented economic impact estimates—about $134 billion in economic activity and $36 billion in tax revenues—while urging residents and visitors to use the america250fl.com portal for events.

Brian Griffin, CEO of VISIT Florida, told the Monroe County crowd that preliminary 2025 visitation records exceeded 2024 and framed the growth as resilience in the face of national inflationary headwinds.

Griffin provided Visit Florida’s estimates of the industry’s economic footprint: roughly $134 billion in annual economic impact, approximately $36 billion in tax revenues, and an asserted average saving of nearly $2,000 per Florida household in combined federal, state and local taxes tied to tourism revenue. Griffin did not cite a specific report or dataset during his remarks; the numbers were presented as Visit Florida’s figures.

Griffin invited residents and visitors to pick up driving tour maps at state welcome centers and to consult america250fl.com, which Visit Florida and the Department of State are using to compile commemorative events and marketing for the America250 observance. He described co‑op marketing opportunities for local entities and previewed a docuseries on Florida history produced to encourage tourism.

The remarks echoed Governor DeSantis’s opening statements that Florida preliminary visitation eclipsed the previous annual record. No precise visitation totals were provided in the event remarks; officials characterized the data as preliminary.