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Producer responsibility group says reimbursements, end‑market investments and reuse will be central once CAA plan is approved
Summary
CAA and advisory‑board members told webinar attendees the producer responsibility organization will collect fees, reimburse jurisdictions retroactively to 2023, invest in end‑markets and reuse/refill programs, and run education and outreach once the program plan is approved.
The Circular Action Alliance (CAA), the producer responsibility organization (PRO) formed by producers to implement SB 54, told a statewide webinar that it will both collect producer fees and direct investments to build recycling infrastructure, cover transportation to end markets and reimburse local jurisdictions for implementation costs going back to Jan. 1, 2023.
"We are the producer responsibility organization implementing SB 54," said Emily Kovan, CAA’s California executive director, who described a two‑fold approach: ecomodulation of fees to incent product redesign and using collected fees to fund infrastructure, education and operations. Kovan said CAA will submit a comprehensive program plan to the SB 54…
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