Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism topic
No spam. Unsubscribe anytime.
Visit Wichita says 130 travel bloggers in town for TBEX, cites major earned‑media potential
Summary
Visit Wichita told the mayor’s briefing that 130 travel bloggers from North America and abroad are in Wichita for TBEX, which the organization says can produce substantial earned‑media value; Visit Wichita encouraged residents to welcome visitors and follow coverage online.
Susie Santo, president and CEO of Visit Wichita, told the mayor’s briefing that 130 travel bloggers and content creators are in Wichita this week for TBEX and will be sharing stories about the city across social channels.
"We currently, right now, have a 130 travel bloggers from around North America and around the world in the air capital," Santo said, adding that cities that host these events often earn substantial media attention. She cited one city that “reported over $19,000,000 in economic or in earned media within 6 weeks of hosting the bloggers.”
The mayor asked residents to welcome visiting creators and noted the city is partnering with Kansas Tourism and Kansas Commerce to support TBEX. Visit Wichita asked residents to follow event posts on the city’s and Visit Wichita’s social channels and to share local stories and attractions. The briefing included examples of local venues and activities the bloggers will visit, including restaurants, breweries and the city zoo.
The organizers framed TBEX as an opportunity to boost Wichita’s profile with national and international audiences; Visit Wichita and the mayor encouraged residents to help showcase local attractions as the event runs through Saturday.
