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Senate passes statute clarifying name, likeness and voice protections amid AI concerns

Washington State Senate · February 5, 2026
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Summary

The Senate passed substitute SB 5,886 to add explicit protections for name, likeness and voice, aiming to address generative-AI deepfake misuse; the sponsor and backers argued the change protects individuals against impersonation online.

The Washington State Senate on Feb. 4 passed substitute Senate Bill 5,886 to amend state personality-rights statutes by explicitly adding name, likeness and voice protections intended to respond to misuse enabled by generative AI.

Sponsor Sen. Behnke told colleagues the change inserts language into existing law so that an individual’s face, voice and likeness remain their own…

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