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Kansas hearing spotlights proposed dementia-care certification to curb misleading memory-care marketing
Summary
Supporters say HB 23-70 would curb misleading advertising and protect families by creating a state dementia-care certification and public registry; providers warn vague language and enforcement could reduce access and create operational burdens without clearer standards.
The Committee on House Health and Human Services heard extensive testimony on House Bill 23-70, which would create a state-certified “assisted living facility with dementia care” designation, require department-approved dementia-care training for staff, set staffing and activity-program expectations, and require notice and transitional plans if a facility relinquishes the certification.
Proponents, including Jamie Gideon of the Alzheimer’s Association, told the committee facilities currently may advertise “memory care” without consistent standards and that the bill would help prevent exploitation of older adults and give families clearer information about services. Gideon said KDADS should maintain certification records so families can confirm a facility’s status online.
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