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County signs multiyear contract with Utah Valley Convention & Visitors Bureau including automatic increases

Utah County Commission · December 18, 2025
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Summary

Commissioners approved a corrected agreement with the Utah Valley Convention & Visitors Bureau that adds 2027 and 2028 and applies automatic 2.75% annual increases; staff said the contract meets statutory TRT marketing obligations.

Utah County commissioners voted Dec. 17 to approve a corrected multi-year agreement with the Utah Valley Convention & Visitors Bureau that adds 2027 and 2028 and applies an automatic 2.75% increase for each added year.

Staff noted a previous dollar error in the draft had been corrected and that the arrangement meets the county's statutory obligation to spend a portion of transient room tax (TRT) revenues on marketing. Commissioners discussed the contract's structure: the agreement provides a definitive dollar amount for the bureau to live within while allowing the county to fund special projects separately if requested.

One commissioner said the arrangement gives the bureau multi-year certainty that will help with staff recruitment and planning. County staff said the contract, as written, fulfills the statutory market-spend requirement and provides accountability and reporting that the commission values.

Commissioners adopted the agreement (item 13) by voice vote.