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Local nonprofits say $55,000 cultural tourism grants will help pay performers and build audiences
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Summary
Two recipient organizations told the ACT Awards audience that $55,000 grants will fund marketing, performer pay and audience development as they seek to expand beyond family audiences in Orange County.
Two nonprofit recipients at the ACT Awards described how $55,000 cultural tourism grants will be used to expand audiences and sustain operations. Speaker 4 said New Generation Theatrical, a small 501(c)(3) immersive theater company, received $55,000 and called the award "truly a life changing amount of money" that will serve as a springboard for growth. "It's...really a springboard for what is going to be able to...make sure we get the marketing going, make sure we pay our performers and people working for us," Speaker 4 said.
Speaker 3 said their organization (FSYO) also received $55,000 through the cultural tourism grant and said the funding will help the group expand awareness beyond family audiences and draw more community members to performances. Both speakers framed the grants as enabling increased outreach, paid labor and capacity building; the transcript does not provide a comprehensive list of recipients or a full budget breakdown for the awards.
