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Senate committee advances targeted-advertising tax to fund youth programs
Summary
The Senate Revenue and Taxation Committee voted 4–2 to give SB 287 a favorable recommendation. The bill would levy a 4.7% excise on qualifying firms’ targeted-advertising revenue to fund literacy, youth recreation and mental-health services; supporters cited child-wellbeing while opponents warned of legal and business impacts.
Senators on the Utah Senate Revenue and Taxation Committee on Feb. 17 voted 4–2 to give Senate Bill 287 a favorable recommendation, advancing a proposal that would levy an excise on targeted-advertising revenue to support child-focused programs.
Sponsor testimony framed the bill as a response to changes in youth mental health and attention linked to online targeted advertising. The sponsor told the committee the bill centers on accountability and would direct revenue to child literacy programs, youth sports and recreation, youth volunteerism, mental-health services, parks and other…
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