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Participants outline trade-show and partnership outreach to boost tourism and bus tours
Summary
Speakers described attending regional shows and partnering with organizations to promote Madison, prioritizing lower-cost outreach (partner distribution and targeted events) and plans to pursue bus-tour recruitment and bridal-market opportunities.
Speaker 1 outlined a series of outreach efforts to promote Madison: attending the Heartland Travel Showcase to recruit bus tours, a bridal show in Chicago with India Foodways, and participation at the Louisville and Cincinnati Boat & RV shows alongside the Ohio River Way. Speaker 1 said the group aims to distribute information through…
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